Every frontline decision ends up on your desk.
Unless there’s proof your business runs without you, nothing changes.
Book Your Reveal Session
Every frontline decision ends up on your desk.
Unless there’s proof your business runs without you, nothing changes.
Book Your Reveal Session
Every frontline decision ends up on your desk.
Unless there’s proof your business runs without you, nothing changes.
Book Your Reveal Session
Why more rebrands, hires, or content never fix founder-dependence.
You built this when you were the engine. Teaching. Deciding. Creating on instinct.
Here’s why the fixes you’ve tried don’t hold:
Here’s why the fixes you’ve tried don’t hold:
The structure still reflects that earlier version of you.
So when you add layers, the core remains founder-shaped.
Every meaningful approval circles back to you.
Quality only feels safe when you’re in the room.
The more you try to scale, the heavier it gets.
Why more rebrands, hires, or content never fix founder-dependence.
When you first built this, you were the engine.
Teaching. Deciding. Creating on instinct.
Here’s why the fixes you’ve tried don’t hold:
The structure still reflects that earlier version of you.
So when you add layers, the core remains founder-shaped.
Every decision still circles back to you.
Quality only feels safe when you’re in the room.
The more you try to scale, the heavier it gets.
Why more rebrands, hires, or content never fix founder-dependence.
You built this when you were the engine. Teaching. Deciding. Creating on instinct.
Here’s why the fixes you’ve tried don’t hold:
Here’s why the fixes you’ve tried don’t hold:
The structure still reflects that earlier version of you.
So when you add layers, the core remains founder-shaped.
Every meaningful approval circles back to you.
Quality only feels safe when you’re in the room.
The more you try to scale, the heavier it gets.
Respected. Reliable. Heavy.
From the outside, you’ve “made it.” Inside, you are still the fallback.
Unspoken truths:
I’ve become the fallback my team won’t name.
I tell myself it’s quality, but I know it’s control.
If I could step back, would I still be relevant?
This is not an effort problem. It’s structural.
If this feels familiar, the Reveal is where founders finally see why it keeps happening, and what to do about it
Respected. Reliable. Heavy.
From the outside, you’ve “made it”. Inside, you are still the fallback.
Unspoken truths:
I’ve become the fallback my team won’t name.
I tell myself it’s quality, but I know it’s control.
If I could step back, would I still be relevant?
This is not an effort problem. It’s structural.
If this feels familiar, the Reveal is where founders finally see why it keeps happening, and what to do about it
Respected. Reliable. Heavy.
From the outside, you’ve “made it.” Inside, you are still the fallback.
Unspoken truths:
I’ve become the fallback my team won’t name.
I tell myself it’s quality, but I know it’s control.
If I could step back, would I still be relevant?
This is not an effort problem. It’s structural.
If this feels familiar, the Reveal is where founders finally see why it keeps happening, and what to do about it
Proof: When the fracture is fixed. Independence follows.
Proof: Fix the fracture.
Independence follows.
Proof: When the fracture is fixed. Independence follows.
From $30K months reliant on him to $990K in 30 days without him
Terry Tran, CEO
Stock Trading Education
From founder-led grind to
$1.2M in 3 months, team-driven
Gee Bryant, Founder
Personal Fitness
From every call circling back to
$10K in, $126K out, team-owned
Sarah Tynan, CEO
Business Mentor
From $30K months reliant on him to $990K in 30 days without him
Terry Tran, CEO
Stock Trading Education
From founder-led grind to
$1.2M in 3 months, team-driven
Gee Bryant, Founder
Personal Fitness
From every call circling back to
$10K in, $126K out, team-owned
Sarah Tynan, CEO
Business Mentor
From $30K months reliant on him to $990K in 30 days without him
Terry Tran, CEO
Stock Trading Education
From founder-led grind to
$1.2M in 3 months, team-driven
Gee Bryant, Founder
Personal Fitness
From every call circling back to
$10K in, $126K out, team-owned
Sarah Tynan, CEO
Business Mentor
Presence becomes a choice. Not a requirement.
Imagine:
Marketing that speaks your voice.
Your judgement without your presence.
Hours back in your week.
A team that runs your standards with confidence.
Presence becomes a choice.
Not a requirement.
Imagine:
Marketing that speaks your voice.
Your judgement without your presence.
Hours back in your week.
A team that runs your standards with confidence.
Presence becomes a choice. Not a requirement.
Imagine:
Marketing that speaks your voice.
Your judgement without your presence.
Hours back in your week.
A team that runs your standards with confidence.
Book Your Reveal Session
A 90-minute diagnostic to map where your business is still founder-shaped, name your three constraints, and outline the first path to independence.
What You’ll Leave With:
A Structural Map, see exactly what the business orbits
3 core constraints, clearly named
Rebuild outline, next steps you can act on immediately.
Session Details:
90 minutes · $750 · Live on Zoom
How the Reveal Works
To keep the Reveal valuable, we run it with clear boundaries:
Sessions are non-refundable once booked.
Free reschedule with 24h notice.
Intake form required before the session (no intake = no session).
Sessions start and end on time.
This protects your time, our time, and ensures you leave with a proper diagnosis instead of a rushed conversation.
Book Your Reveal Session
Book Your Reveal Session
A 90-minute diagnostic to map where your business is still founder-shaped, name your three constraints, and outline the first path to independence.
What You’ll Leave With:
A Structural Map, see exactly what the business orbits
3 core constraints, clearly named
Rebuild outline, next steps you can act on immediately.
Session Details:
90 minutes · $750 · Live on Zoom
How the Reveal Works
To keep the Reveal valuable, we run it with clear boundaries:
Sessions are non-refundable once booked.
Free reschedule with 24h notice.
Intake form required before the session (no intake = no session).
Sessions start and end on time.
This protects your time, our time, and ensures you leave with a proper diagnosis instead of a rushed conversation.
Book Your Reveal Session
Book Your Reveal Session
A 90-minute diagnostic to map where your business is still founder-shaped, name your three constraints, and outline the first path to independence.
What You’ll Leave With:
A Structural Map, see exactly what the business orbits
3 core constraints, clearly named
Rebuild outline, next steps you can act on immediately.
Session Details:
90 minutes · $750 · Live on Zoom
How the Reveal Works
To keep the Reveal valuable, we run it with clear boundaries:
Sessions are non-refundable once booked.
Free reschedule with 24h notice.
Intake form required before the session (no intake = no session).
Sessions start and end on time.
This protects your time, our time, and ensures you leave with a proper diagnosis instead of a rushed conversation.
Book Your Reveal Session
Questions Founders Ask
Will I lose momentum while we do this?
No. The Reveal protects what’s already working. It shows where the weight sits without disrupting your team.
Does this replace my team?
No. It equips them to run confidently without leaning on you for every decision.
What if I’m not “ready”?
If you’re still the fallback for key decisions, you’re ready. The Reveal meets you where you are.
Will I lose momentum while we do this?
No. The Reveal protects what’s already working. It shows where the weight sits without disrupting your team.
Does this replace my team?
No. It equips them to run confidently without leaning on you for every decision.
What if I’m not “ready”?
If you’re still the fallback for key decisions, you’re ready. The Reveal meets you where you are.
Will I lose momentum while we do this?
No. The Reveal protects what’s already working. It shows where the weight sits without disrupting your team.
Does this replace my team?
No. It equips them to run confidently without leaning on you for every decision.
What if I’m not “ready”?
If you’re still the fallback for key decisions, you’re ready. The Reveal meets you where you are.
Your First Step Toward Independence
It still works because you hold it together.
That isn’t failure. It’s a fracture. And it’s fixable.
Proof it works:
“In one Pilot, a founder cut escalations in half within 4 weeks, without adding weight.”
Proof it works:
90 minutes · $750 · Live on Zoom
Book My Reveal Session
This isn’t a pitch. It’s a mirror to see the invisible.
Your First Step Toward Independence
It still works because you hold it together.
That isn’t failure. It’s a fracture. And it’s fixable.
“In one Pilot, a founder cut escalations in half within 4 weeks, without adding weight.”
Proof it works:
90 minutes · $750 · Live on Zoom
Book My Reveal Session
This isn’t a pitch. It’s a mirror to see the invisible.
Your First Step Toward Independence
It still works because you hold it together.
That isn’t failure. It’s a fracture. And it’s fixable.
Proof it works:
“In one Pilot, a founder cut escalations in half within 4 weeks, without adding weight.”
Proof it works:
90 minutes · $750 · Live on Zoom
Book My Reveal Session
This isn’t a pitch. It’s a mirror to see the invisible.
The Scaling Independence Letter
Weekly field notes for founders at $1M–$3.5M ARR who have reached a growth ceiling.
Each issue includes:
Founder Stories → Mirror insights.
Structural Lessons → Why Fixes Collapse.
Proof Snippets → Metrics That Matter.
Read by founders at $1M–$3.5M ARR.
The Scaling Independence Letter
Weekly field notes for founders at $1M–$3.5M ARR who have reached a growth ceiling.
Each issue includes:
Founder Stories → Mirror insights.
Structural Lessons → Why Fixes Collapse.
Proof Snippets → Metrics That Matter.
Read by founders at $1M–$3.5M ARR.
The Scaling Independence Letter
Weekly field notes for founders at $1M–$3.5M ARR who have reached a growth ceiling.
Each issue includes:
Founder Stories → Mirror insights.
Structural Lessons → Why Fixes Collapse.
Proof Snippets → Metrics That Matter.
Read by founders at $1M–$3.5M ARR.
Copyright © 2025 2Sides Pty Ltd. - All Rights Reserved.
Copyright © 2025 2Sides Pty Ltd.
All Rights Reserved.
Copyright © 2025 2Sides Pty Ltd. - All Rights Reserved.